Retail Finance Case Studies
Glawning started life out in 2013. They sell glamorous driveway bell tent awnings, hugely popular with campers and caravaners alike.
Glawning was born in in 2013. As lovers of campervanning, the husband-and-wife owners set out to create a glamorous driveaway bell tent awning to achieve a comfier and more stylish alternative to the bog-standard green/navy, nylon awning.
This ‘glawning’ became an instant hit with campervanners across the UK and beyond. Since then, they’ve gained lots of fantastic new products, an amazing fanbase of Glawning owners and even started their own charity festival, Glampfest.com, not to mention accruing some business awards along the way:
Brand Yorkshire Business Award for Best Micro Business and Theo Paphitis Small Business Sunday Winners are two of the most recent.
Their products are luxury big ticket items and with the average package costing £1000 and upwards they quickly found that they needed a outdoor living finance option on their website so that potential customers could buy now and glamp now instead of having to save up for ages.
“Sales have increased massively thanks to duologi and we have many customers who take up the option – why wouldn’t you? It’s a no brainer.”
Having previously worked with another finance partner, before having their terms changed abruptly, it was second time lucky with duologi. After searching for an alternative, they stumbled across duologi when searching the internet and with the help of Alex were up and running in no time at all.
“With duologi we have decided to offer customers the chance to spread the cost of their payment over 12 months at 0% interest,” said Sarah Martin, director of Glawning. ” It was really frustrating before working with duologi as we had to turn away customers who didn’t have £1,000 to spend on a non-essential luxury item. There was no way we could risk letting them pay in instalments ourselves, we’re not set up for that like duologi are. Sales have increased massively thanks to duologi and we have many customers who take up the finance option – why wouldn’t you? It’s a no brainer. The process is seamless, and the team are always on hand if you have any questions.”