brand
materials
How to use the logo:
our brand guidelines in practice
The Duologi logo
At the heart of our identity lies our logo. We have one logo to suit small and large applications and the logo acts as our signature.
Spacing around the logo
We have an exclusion zone to protect the clarity and visual integrity of the logo. We like as much space as possible. It demonstrates our stature and confidence especially when we are in loud and crowded environments. The margins are generated from the dimensions of the identity elements, to enable easy calculation at any scale of reproduction.
Monochrome logo
Logo with brand colours
Logo colours
Our aim is to establish the Duologi logo as a marque of trust and excellence that encapsulates who we are and what we stand for.
For consistency we always lead with the master Duologi logo set in purple. The master logo is designed to work across coloured backgrounds as well as black and white.
We would recommend launching with the mustard yellow (for continuity) and the sky blue (for credibility) to build recognition and standout before introducing the rest of the colour pallete.
Our minimum logo size for print applications is 30mm (width) and 200px (width) for digital applications.
We have an exclusion zone to protect the clarity and visual integrity of the logo. We like as much space as possible. It demostrates our stature and confidence especially when we are in loud and crowed environments. The margins are generated from the dimensions of the identity elements, to enable easy calculation at any scale of reproduction.
Brand colours
Our colour palette reinforces stand out by using the one primary colour – purple and contrasting it with our secondary paletter below. Tints of each of the colours should be set at 50% or 25%.
RGB 64.10.97
CMYK 90.100.29.23
HEX 400a61
PMS 2617
RGB 0.0.0
CMYK 00.00.00.100
HEX 000000
RGB 255.255.255
CMYK 00.00.00.00
HEX ffffff
Secondary colours
RGB 255.171.0
CMYK 00.30.100.00
HEX ffab00
PMS 137 C
RGB 39.214.232
CMYK 75.00.09.00
HEX 27d6e8
PMS 638 C
RGB 235.69.88
CMYK 00.97.50.00
HEX eb4558
PMS 1925 C
RGB 36.204.73
CMYK 55.00.80.00
HEX 24cc49
PMS 2270 C
RGB 245.100.20
CMYK 00.56.90.00
HEX f56414
PMS 1505 C
RGB 170.210.42
CMYK 28.00.100.00
HEX aad22a
PMS 382 C
