Artificial Grass Finance

The artificial turf sector is worth in excess of £2bn worldwide, with Europe – and the UK in particular – accounting for a very significant chunk of that market. Recent industry reports note that this already healthy outlook is only predicted to improve between now and 2023.

Everywhere you look, suppliers of artificial grass products are seeing rising demand (including workplace, retail, leisure, sporting and domestic) for an eco-friendly range of cost-effective, durable and realistic floor coverings designed to suit a variety of outdoor and garden applications.

However, while growing numbers of people are now looking at switching to an eco-friendly synthetic grass alternative for these very reasons, the biggest barrier for most homeowners is the high initial buy-in price.

This is where Duologi’s versatile range of retail finance options can make a huge difference in terms of easing customers through that daunting initial investment process. Moreover, depending on the types of packages you choose to offer, normal cash flow into your supplier business needn’t be affected at all.

How do retail finance options boost sales of artificial grass?

For many customers, artificial grass represents a solution to the age-old homeowner problem of trying to maintain a healthy and neat-looking natural turf lawn. Children, pets, suboptimal soil conditions, imperfect drainage, and overall lack of free time are among the many challenges facing even the most green-fingered of gardeners when it comes to keeping real grass looking tidy year-round.

The obvious downside for most homeowners, of course, is that it typically costs a little over twice as much to install a ‘fake’ lawn as it does to lay real turf. Especially when calculating for bigger lawn areas, this can result in a potentially off-putting total bill – particularly if the customer is always required to meet the full cost of supply and installation up front.

As one of our recent case studies with a Duologi partner business attests, offering a range of artificial grass finance options can quickly make this big-ticket purchase far more manageable to large numbers of would-be buyers.

What sorts of garden finance packages are most effective?

In short, our partners have found that offering any form of flexible garden finance helps to attract and empower their customers. It allows them to spread and manage payments more conveniently, while greatly reducing the impact of that up-front bill for a full installation.

It also clearly defines your business as one that’s dedicated to providing a better all-round experience for your customers. Unsurprisingly, that can make all the difference when a potential buyer is trying to choose between investing in your products and services, or those of a competing business.

Indeed, one of the most prevalent misconceptions around retail finance (in any sector) is that it’s necessarily always a question of need. As many of our partner companies have seen first-hand, that’s not typically the case.

Rather, the ability to offer your buyers a variety of convenient finance options is more about meeting modern consumer expectations in terms of general flexibility and customer service. Research has shown that 1/3 customers are now more likely to spend with a retailer that starts offering finance, and that up to 78% are more likely to return to a seller after a positive financing experience than to use a rival supplier.

Duologi offers a number of different packages for garden finance, with some of the more popular models including our 0% interest and interest-bearing options. Both of these have been shown to result in fewer changes of heart for potential buyers once the full cost of professional installation has been added up, and a greatly increased percentage of successfully completed transactions for the retailer.

How might retail finance work for your business or service?

Of course, we’re not just here to provide artificial grass finance; our clients are spread across a great diversity of industries and markets, and our products are used to improve turnover among businesses both large and small.

In fact, Duologi provides, markets and manages a wide variety of consumer finance services for businesses operating in the retail, home improvement, healthcare and medical, legal, and education spaces. We’re also more than happy to put together bespoke packages for companies with a more specific or unique set of sales models and customer demands.

Our team comprises experts from across the business finance, technology, marketing and retail sectors, and all of our partner companies are assigned a dedicated relationship manager as a direct point of contact. Their role is to fully learn and appreciate what it is that makes your company tick, and your buyers happy.

Just like all of the brands we work with, we’re a customer-first enterprise that always seeks to integrate our bespoke services seamlessly with yours.

No cash flow interruptions – you’re paid up front and in full for products and services
No additional admin or paperwork for your staff – we manage applications and ongoing payment plans with your customers on your behalf, leaving you free to focus on running your business
Easy signposting for your buyers – we can supply you with various forms of point-of-sale marketing and online promotional support
Seamless, tech-led integration – all our clients benefit from a full suite of advanced and secure tech support, helping our partner businesses grow through retail finance on both digital and mobile platforms, alongside any physical point-of-sale outlets

If you’d like to learn more about how retail finance with Duologi can quickly start to increase sales for your business, get in touch with a member of our team today – we’d be delighted to answer any questions about how it all works.